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Zephania Opati

Zephania Thaisaiyi Opati is currently the Head of Department Riara School of Business He holds a Bachelor Degree in Business Administration (Marketing) from Maseno University, an MBA from University Teknologi Mara- Malaysia and is currently pursuing PHD in Marketing at Jomo Kenyatta University of Agriculture and Technology.

He has a seven years’ experience and has taught in Riara University and Jomo Kenyatta University of Agriculture and Technology. He has consulted for United Nation Volunteer Association and Global Village Publishers as a business writer. He has presented three papers one in Lagos Nigeria about “Effects of Foreign Advertising on The Kenyan Millennials” at Lagos Business School in August 2016. He also in conjunction with the dean school of business JKUAT Dr. Margaret Oloko he presented a paper that looked at the critical factors that determine brand loyalty of children to the adulthood at “Africa Rising” at Riara University in August 2014. He has also presented a paper “Branding to Children – the adults becoming” in the International Commerce Advertising, Marketing and Retail Conference (INCOMAR) Maleka Malaysia in 2010. He has also conducted the “Campus Climate Survey study” at University Technology Mara Malaysia that gave light to the DVC, Dr. Fauziah Nordin addressing issues affecting international students at the university. His master’s paper thesis was focused on “Strategic fit of the diversification of the KFC and Pizza Malaysia.” of the two outlets.

He has contributed widely in the Business Daily, The Marketing Society of Kenya “sokoni” Magazine and Diplomat East Africa and the African Executive. He has published two books “Personal branding – King Solomon way in (2012) and The Terrorist in the Boardroom 2016. He is a commonwealth scholar, a member of the Charted Institute of Marketers (UK). He is also a member and serves as the election board member of Academy of International Business AIB (sub-Sahara Chapter). His interest is in Branding strategy and international Marketing.